Privacy policy

PRIVACY POLICY

Effective Date: August 26, 2026

YLR ESSENTIALS respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, make a purchase, create an account, contact customer support, or otherwise interact with our online store.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with our store, we may collect or process:

Name.
Email address.
Telephone number, when provided.
Billing and shipping addresses.
Order and transaction information.
Products viewed, added to a cart, purchased, returned, or canceled.
Customer-account information and preferences.
Communications with customer support, including AI-assisted conversations.
Device, browser, network, and IP-address information.
Website activity and usage information.
Cookie and similar-technology information.
Payment and payment-confirmation information processed through payment providers.

YLR ESSENTIALS does not directly store complete payment-card numbers. Payments are processed through Shopify and applicable payment providers.

2. Sources of Personal Information

We may collect personal information:

Directly from you when you place an order, create an account, subscribe to marketing, or contact us.
Automatically through our website, cookies, pixels, and similar technologies.
From Shopify and applications that support our store.
From payment processors, fulfillment providers, shipping carriers, fraud-prevention providers, analytics services, and marketing partners.
From other parties when permitted by law.

3. How We Use Personal Information

We may use personal information to:

Process payments and orders.
Fulfill and ship purchases.
Send order confirmations, shipping notices, and tracking updates.
Create and manage customer accounts.
Process returns, refunds, replacements, and cancellations.
Provide customer support.
Respond to inquiries and resolve disputes.
Detect, investigate, and prevent fraud or misuse.
Maintain the security and operation of our website.
Personalize the shopping experience and recommend products.
Analyze and improve our store, services, and customer support.
Send marketing communications when the customer has provided the applicable consent.
Display or measure advertising.
Comply with legal obligations and valid legal requests.
Enforce our Terms of Service and store policies.

4. Shopify and Service Providers

Our store is hosted and powered by Shopify.

Shopify processes personal information to provide and improve the services used to operate our store. Information submitted through the website may be shared with Shopify and other service providers that support:

Website hosting.
Payment processing.
Order fulfillment.
Shipping and tracking.
Customer accounts.
Customer support.
Fraud prevention.
Data analytics.
Marketing and advertising.
Cloud storage and technical services.

These providers may process information according to their own privacy notices and agreements.

You can learn more about Shopify’s privacy practices through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

5. Shopify Network Intelligence and Personalized Services

Shopify Network Intelligence is currently enabled for our store.

This feature may use information from customer interactions with YLR ESSENTIALS, Shopify, and other participating merchants to improve Shopify services, fraud protection, personalization, marketing, and advertising.

Other merchants cannot directly view YLR ESSENTIALS customer information through this feature.

Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or its use for targeted advertising. You can submit an eligible request through the Your Privacy Choices or Data Sharing Opt-Out page available on our website.

Shopify may also recognize a valid Global Privacy Control signal when required by applicable law.

6. Marketing Communications

We may send promotional emails or other marketing communications when you have provided the applicable consent.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.

Even after unsubscribing from marketing, you may continue to receive necessary non-promotional communications concerning orders, accounts, security, returns, or customer-support requests.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to:

Operate essential website functions.
Remember customer preferences.
Maintain carts and customer sessions.
Analyze website performance and traffic.
Prevent fraud.
Personalize content.
Measure and provide advertising.

Cookie and consent controls may be displayed depending on the visitor’s location and applicable legal requirements.

You may also manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. AI-Assisted Customer Support

YLR ESSENTIALS may use AI-assisted tools to answer common questions, provide product information, assist with navigation, and support customer-service conversations.

Information submitted during these conversations may be processed by Shopify or other service providers supporting the customer-service feature.

Do not submit passwords, complete payment-card numbers, Social Security numbers, verification codes, or other confidential credentials through chat.

AI responses do not automatically approve refunds, returns, replacements, cancellations, discounts, or other account-specific resolutions.

9. How We Disclose Personal Information

We may disclose personal information when reasonably necessary:

To Shopify and applications supporting our store.
To payment processors.
To fulfillment providers and shipping carriers.
To customer-support and technical-service providers.
To fraud-prevention and security providers.
To analytics, advertising, and marketing partners.
When you request or consent to the disclosure.
To comply with applicable law, court orders, subpoenas, or valid government requests.
To protect the rights, security, and property of YLR ESSENTIALS, our customers, or others.
In connection with a business reorganization, financing, sale, merger, or similar transaction.

We do not provide personal information to unrelated third parties for their independent use except as described in this policy, with your direction or consent, or as permitted or required by law.

10. Data Storage and International Processing

The primary data-storage location currently selected for our Shopify store is the United States.

Shopify and other service providers may process or store information in additional countries when necessary to provide their services.

When required, appropriate legal mechanisms may be used for international data transfers.

11. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide our services.
Maintain customer accounts.
Process and document transactions.
Meet tax, accounting, fraud-prevention, and legal requirements.
Resolve disputes.
Enforce agreements and policies.

Retention periods may vary depending on the type of information and applicable legal obligations.

12. Information Security

We use reasonable administrative, technical, and organizational measures to protect personal information.

However, no website, communication method, or storage system can guarantee complete security.

Customers are responsible for protecting their account credentials and should notify us if they suspect unauthorized account activity.

13. Privacy Rights and Choices

Depending on where you live and applicable law, you may have the right to:

Request access to personal information.
Request correction of inaccurate information.
Request deletion of personal information.
Request a portable copy of certain information.
Withdraw consent when processing is based on consent.
Opt out of certain marketing communications.
Opt out of the sale or sharing of personal information or targeted advertising.
Appeal certain decisions concerning a privacy request.
Use an authorized agent to submit an eligible request.

These rights are not absolute and may be subject to legal exceptions. We may need to verify your identity before processing a request.

We will not discriminate against customers for exercising applicable privacy rights.

To submit a request, email info@ylressentials.com or use the applicable privacy-request option available on our website.

14. Children’s Privacy

Our store is not intended for children.

We do not knowingly collect personal information from children under the age permitted by applicable law.

A parent or legal guardian who believes a child has provided personal information may contact us to request its deletion.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

YLR ESSENTIALS does not control the privacy or security practices of those third parties. Customers should review the applicable privacy notices before providing information through an external website.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our store, services, technology, or legal obligations.

Updates become effective when the revised policy is published on our website. The effective date displayed at the top will be updated when appropriate.